ZM//
SYSTEMS FOR SALES ENGINEERING
Y:0000
SALES ENGINEER · TECHNICAL ADVISOR
SER. ZM-2026 · AUSTIN, TX

ZACH
MOREN®

FIG.00 / OPERATOREST. 2012
I make complex technology easy to say yes to.

Sales engineering leader with 10+ years in enterprise SaaS and hardware — commercial, public sector, and K-12. I run the technical side of the deal: discovery, architecture, proof, and the tools that make it all faster.

Experience
10+ yrs
Markets
Private + Gov + EdTech
Domain
SAAS | Hardware
SCROLL
FIG. A
FIG. A · BUYER PROFILES

Who's across the table.

01Operating PrinciplesDOC / PHILOSOPHY

Technology only matters when it solves a real problem for a real person. The rest of my job is making that obvious.

P-01

Earn the conversation

Getting the meeting isn't the same as being trusted. I do the homework, learn their world fast, and say so when something won't work.

P-02

Prove it

Feature tours don't close deals. A tight proof of concept on the customer's own data does.

P-03

Show, don't tell

People can't approve what they can't picture. I draw the system — diagrams, demos, working tools — so everyone in the room sees the same thing.

02Operating HistoryTAB THROUGH THE FILES

Experience

2020—NOWAustin, TX

Manager of Sales Engineering

Transfinder
Routing & TelematicsPublic Sector + EnterpriseTeam Leadership
  • Primary technical advisor on complex, multi-product SaaS deals — routing, telematics, GPS, fleet optimization.
  • Lead technical discovery & solution architecture with customer engineering and operations stakeholders.
  • Translate business requirements into integration designs across cloud platforms, APIs, and data flows.
  • Direct POC strategy and execution on high-value opportunities — scoping, customization, validation to close.
  • Partner with sales leadership on deal strategy, executive presentations, and competitive positioning.
  • Built a structured product feedback loop feeding prioritized inputs to Product & Engineering.
  • Wrote the demo frameworks and playbooks the org now uses as standard.
  • Built internal tools the sales org uses every day — two are in the Work section below.
  • Supported 25% YoY growth two years running.
2015—2020Austin, TX

Solutions Engineer

Apple Inc.
Enterprise & BusinessHardware + SoftwareTechnical Training
  • Technical consultant and solutions engineer supporting enterprise and business customers.
  • Translated complex hardware, software, and platform capabilities into clear business value.
  • Designed and delivered technical training programs, self-guided content, and recorded video modules.
  • Maintained HTML-based knowledge resources and design standards for scalable delivery.
  • Collaborated cross-functionally with Engineering and Product to ensure accuracy and alignment.
2012—2015Austin, TX

Assistant Business Sales Manager

Apple Inc.
Sales EnablementCoachingStorytelling
  • Coached on-site and remote sales teams on technical sales execution and discovery best practices.
  • Delivered group training on solution selling, customer engagement, and storytelling.
  • Implemented new sales techniques that increased engagement and improved satisfaction scores.
B.A.Tempe, AZ

Bachelor of Arts, English

Arizona State University
NarrativeThe original translation layer
  • Writing first — the foundation for a career spent explaining technical things to non-technical people.
03Field ToolsSAMPLE DATA · NO LIVE CONNECTIONS

Built for the job.

Tools I designed and built for our sales org. The demos below are the real interfaces running on fictional sample data — full functionality, zero customer information.

04Off-SpecPERSONAL
I-01

Building with AI

I build with AI tools daily — deal prep, prototypes, the tools above, and this site.

I-02

On & offline

I keep up with technology closely, and I get outside to balance it out. The disconnecting matters as much as the keeping up.

I-03

Travel

New places reset how I see things. A few recent stops below.

FIG. B
FIG. B · COMPLEXITY → SOLUTIONS

From complexity to clarity.

05Open a ChannelTRANSMIT

LET'S
TALK.